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 Duration 7 hours

Course Outline

Introduction

• Why products fail: creating solutions for non-existent needs

Customer Interviews

• Preparing an interview guide
• Asking questions without steering the customer
• Synthesising key findings

Journey and Process Mapping

• Mapping the customer journey
• Identifying authentic pain points

From Insights to Action

• Converting insights into hypotheses
• Translating hypotheses into backlog items

Prototype Testing

• Validating ideas cost-effectively before development
• Collaborating with UX on prototypes

Practice

• Conducting an interview session and mapping a journey on a real case

Summary and Next Steps

Requirements

Prerequisites

• No prior experience in customer research is necessary

Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams aiming to base decisions on customer evidence

Number of participants


Price per participant

Testimonials (3)

Provisional Upcoming Courses (Require 5+ participants)

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