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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Positioning ChatGPT within external communication workflows.
- Understanding the capabilities and limitations when crafting public-facing messages.
- Practising responsible and ethical communication using AI tools.
Drafting Public Notices and Announcements
- Using ChatGPT prompts for policy updates, alerts, and formal statements.
- Generating varied versions of content for different platforms (web, print, social).
- Verifying factual accuracy and ensuring readiness for approval.
Social Media Messaging with ChatGPT
- Crafting concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Refining tone and voice to align with specific audience expectations.
- Developing campaigns complete with hashtags, calls to action, and timing strategies.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structural elements in citizen-facing content.
- Validating translated content to ensure readability and accessibility.
Templates and Reusable Prompts
- Developing reusable content structures for FAQ responses and updates.
- Integrating tone and style guidance directly into prompts.
- Utilising examples to refine the structure of ChatGPT's output.
Managing Tone, Readability, and Accessibility
- Applying plain language principles across all generated outputs.
- Using prompts to achieve desired tones: informative, empathetic, reassuring, and more.
- Reviewing final outputs against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- A foundational understanding of public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- PR teams.
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.