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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Positioning ChatGPT within external communication workflows.
  • Understanding the capabilities and limitations when crafting public-facing messages.
  • Practising responsible and ethical communication using AI tools.

Drafting Public Notices and Announcements

  • Using ChatGPT prompts for policy updates, alerts, and formal statements.
  • Generating varied versions of content for different platforms (web, print, social).
  • Verifying factual accuracy and ensuring readiness for approval.

Social Media Messaging with ChatGPT

  • Crafting concise, platform-appropriate posts for X, LinkedIn, and Facebook.
  • Refining tone and voice to align with specific audience expectations.
  • Developing campaigns complete with hashtags, calls to action, and timing strategies.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation.
  • Adapting cultural tone and structural elements in citizen-facing content.
  • Validating translated content to ensure readability and accessibility.

Templates and Reusable Prompts

  • Developing reusable content structures for FAQ responses and updates.
  • Integrating tone and style guidance directly into prompts.
  • Utilising examples to refine the structure of ChatGPT's output.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all generated outputs.
  • Using prompts to achieve desired tones: informative, empathetic, reassuring, and more.
  • Reviewing final outputs against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • A foundational understanding of public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • PR teams.

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Provisional Upcoming Courses (Require 5+ participants)

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