Internet marketing in practice Training Course

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Australia (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who want to build and manage online communities, develop impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyse competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to be confused when you engage in digital marketing. You are often trying to figure out where to start, what to do or how to do digital marketing.

Whether you are a business owner or marketing practitioner, you need to be aware of the digital tools and techniques that help in new ways of growing your business.

This 4-hours course gives you step by step guidance on where to start, what to do and how to do digital marketing.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises

This course is ideally suited for professionals seeking to advance their expertise in digital marketing strategies. It provides a comprehensive overview of the fundamental concepts required to effectively navigate the digital landscape. Delegates will receive an introduction to core digital marketing disciplines, including mobile marketing, social media, email marketing, Pay-Per-Click (PPC), and Search Engine Optimisation (SEO). The training concludes by emphasising the critical role of analytics and strategic planning, supported by relevant practical examples.

This course is ideal for professionals working in the field of digital marketing and strategy.

It explores the core concepts required to establish a strong presence in the Chinese market via digital channels. The training introduces essential digital marketing principles, ranging from mobile and social media marketing to email marketing, pay-per-click (PPC) campaigns, and search engine optimization (SEO).

Upon completion, participants will grasp the significance of analytics and strategic planning, supported by practical examples.

This instructor-led, live training in Australia (online or onsite) is designed for general staff at a beginner-to-intermediate level who wish to master the fundamental concepts of digital marketing, direct marketing strategies, and the effective use of SaaS tools for marketing purposes.

Upon completion of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing within the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored specifically for SaaS products.

Digital sales merge time-tested sales methodologies with contemporary digital channels to connect with, engage, and retain customers more effectively. This training empowers participants with practical strategies and tools to refine their digital presence, enhance the customer experience, and drive measurable business growth.

This instructor-led, live training (available online or onsite) targets beginner to intermediate-level sales professionals looking to strengthen their digital selling and customer engagement skills to achieve superior sales outcomes in online environments.

Upon completing this training, participants will be able to:

• Utilise digital channels effectively to attract and convert new customers.
• Deliver engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalised follow-up.
• Apply digital tools to optimise customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customisation Options

• This course can be tailored to your organisation’s specific products, services, and digital sales strategy.

Over the course of seven hours, participants gain a comprehensive understanding of the Google advertising ecosystem, including where to place ads and the advantages of various ad formats. This is a highly practical training session, with the majority of time spent in the Google Ads interface, where attendees manually configure a campaign guided by the instructor. Beyond initial setup, participants learn how to optimise their campaigns to achieve strong performance outcomes.

The session is led by an experienced practitioner who regularly manages Google advertising campaigns. The final 30 minutes of the course are reserved for a Q&A segment, allowing participants to ask questions and receive guidance on Google Ads strategies.

Target Audience:
The Google Ads Essentials course is designed for individuals with a foundational understanding of internet marketing who wish to expand their expertise using Google’s primary advertising platform.

This instructor-led, live training in Australia (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalised customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyse automated workflows to optimise campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This instructor-led, live training in Australia (online or onsite) is designed for beginner to intermediate-level marketers looking to create, manage, and optimise advertising campaigns across major social media platforms.

Upon completion of this training, participants will be able to:

• Develop a structured methodology for social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select appropriate ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.