Course Outline
Learning Outcomes
By the end of this training, participants will be able to know useful practical tips on:
• how to know your target customers & competitors
• how to arrive at the customer experience you need to deliver
• the digital marketing channels you can use
• how to align the digital marketing channels to your buyer journey
• how a customer finds you online
• how to build your online presence - website, social media, Google business profile, app store, local business directory listing
• how to create the right content that aligns with your sales funnel
• how search engine optimisation (SEO) helps
• how to build customer relationships using CRM
• how to reach your target audience through paid digital campaigns
• how to set up your business to manage on the go
Requirements
No prerequistes to attend this course.
Who Should Attend?
This instructor-led, live training (online) is for
• business owners (SMEs, digital entrepreneurs, start-ups),
• marketing professionals (junior to senior), or
• those planning to start a business
• those looking to start a career in digital marketing
And those who have no time to attend long-duration certification programs.
Testimonials (2)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.