Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in Australia—delivered online or on-site—is designed for social media managers and marketing professionals at beginner to intermediate levels who seek to build and manage online communities, develop impactful content strategies, and elevate brand engagement.

By the end of this training, participants will be able to:

• Identify target audiences and align social media strategies to suit them.
• Choose the most suitable social media platforms in line with business objectives.
• Design robust content strategies, encompassing content pillars, formats, and scheduling calendars.
• Conduct competitor analyses to sharpen social media tactics.
• Launch paid advertising campaigns and track their effectiveness.
• Facilitate engagement and moderate online communities with efficiency.
• Navigate social media crises while preserving brand reputation.
• Adopt ethical best practices and establish clear social media policies.

This instructor-led digital marketing course in Australia empowers professionals with the essential strategies required for success. Learners will explore SEO, PPC, social media, email, and mobile marketing, while mastering analytics and channel planning to drive measurable business growth.

This training in Australia prepares digital marketing professionals with the core strategies necessary to succeed in the Chinese market. Discover insights into SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to connect with customers effectively.

This instructor-led, live training in Australia (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalised customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyse automated workflows to optimise campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led training in Australia (available online or in-person) is tailored for marketers from beginner to intermediate levels who are looking to build, administer, and optimize advertising campaigns on major social media networks.

By the conclusion of this training, participants will be able to:

• Establish a structured approach to social media campaign development.
• Configure and oversee ad campaigns on Facebook, Google, and TikTok.
• Define campaign goals and select the most suitable ad formats.
• Identify and target the ideal audience for advertising efforts.
• Improve ad performance by utilizing analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.