AI in Digital Marketing Training Course

Advertising and Creativity employs a cross-disciplinary approach that merges storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available both online and onsite, is designed for beginner to intermediate-level professionals looking to enhance their capability in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Craft brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends, including award-winning campaigns.
• Implement AI tools and workflows specifically tailored for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Reviews of advertising campaign case studies.
• Hands-on art and creativity workshop.
• Practical exercises utilizing AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Integrating Artificial Intelligence into digital marketing involves leveraging AI technologies to boost sales performance, refine targeting, enhance personalisation, and optimise advertising campaigns.

This instructor-led live training, available either online or onsite, is designed for intermediate-level OOH/DOOH sales professionals looking to harness AI for prospecting, tailoring proposals, analysing data, and simulating pitches. The course places particular emphasis on programmatic integrations, including DV360 and Place Exchange.

Upon completion of this training, participants will be able to:

• Employ AI tools to identify and qualify high-value prospects.
• Utilise AI-driven personalisation techniques to craft persuasive client proposals.
• Analyse campaign performance data to derive actionable insights.
• Simulate sales pitches using AI to aid in preparation and refinement.

Course Format

• Interactive lectures and group discussions.
• Extensive practical exercises and hands-on practice.
• Live-lab implementation for practical experience.

Customisation Options

• To arrange a tailored training session for this course, please get in touch with us.

This course investigates the practical application of artificial intelligence to institutional marketing within private higher education institutions. Topics covered include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programmes, internal change management, organisational culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training (available online or on-site) is designed for intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, programme differentiation, and operational effectiveness.

By the conclusion of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned with target personas and channels.
• Design AI-informed reputation and PR strategies for online and offline contexts.
• Optimise digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programmes and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led live training, available either online or onsite, targets professionals with little to no prior experience in AI who want to enhance their efficiency by utilising ChatGPT for everyday tasks.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimised prompts to elicit higher-quality responses.
• Recognise ChatGPT’s limitations and adhere to best practices for its use.

Course Format

• Interactive lectures and group discussions.
• Ample exercises and practical activities.
• Hands-on implementation within a live laboratory environment.

Course Customisation Options

• To request a tailored training session for this course, please get in touch with us to arrange details.

This instructor-led, live training in Australia (online or onsite) is designed for marketers looking to integrate ChatGPT into their campaigns. Participants will learn how to harness ChatGPT for marketing tasks, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its functionality.
• Utilise ChatGPT to generate persuasive marketing copy, blog posts, and social media content.
• Build a ChatGPT-driven chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led, live training in Australia (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Australia (online or onsite) is designed for intermediate to advanced marketing professionals eager to learn how to apply DeepSeek in real-time data analysis, predict customer behaviour, and manage automated marketing campaigns.

By the conclusion of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyse customer data and refine marketing strategies.
• Utilise AI for audience segmentation and personalised marketing.
• Integrate DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to forecast customer behaviour and enhance targeting efforts.

This instructor-led, live training in Australia (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalised marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalised marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyse and optimise AI-driven marketing campaigns for better performance.

This instructor-led, live training in Australia (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalised campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.