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Duration 14 hours (2 days)
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- The OOH and DOOH advertising ecosystem.
- The programmatic OOH landscape.
- How AI enhances sales and operational efficiency.
AI for Prospecting and Lead Qualification
- Pinpointing target accounts through AI-driven insights.
- Implementing predictive lead scoring models.
- Integrating AI prospecting tools with CRM systems.
Proposal Personalisation with AI
- Generating dynamic content for client proposals.
- Utilising AI for creative recommendations.
- Customising offers based on customer behaviour data.
Data Analysis and Performance Insights
- Collection and processing of OOH campaign data.
- AI tools for reporting campaign performance.
- Forecasting trends and optimising inventory usage.
AI in Pitch Simulation and Training
- Practising objection handling via AI chatbots.
- Leveraging speech analysis and feedback tools.
- Engaging in scenario-based pitch roleplays.
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH.
- Applying Place Exchange API data for targeting and reporting.
- Identifying automation opportunities in proposal-to-delivery processes.
Ethics, Privacy, and Compliance in AI for Advertising
- Considerations regarding data privacy.
- Ensuring transparency in AI-driven decisions.
- Adhering to industry compliance guidelines.
Summary and Next Steps
Requirements
- Foundational knowledge of digital marketing principles.
- Working familiarity with OOH and DOOH advertising workflows.
- Background in sales or account management.
Target Audience
- OOH and DOOH sales teams.
- Professionals specialising in programmatic advertising.
- Media sales account managers.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
