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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The landscape of programmatic OOH
- The role of AI in enhancing sales and operations
AI for Prospecting and Lead Qualification
- Identifying target accounts using AI-driven insights
- Predictive lead scoring models
- Integrating AI prospecting with CRM systems
Proposal Personalisation with AI
- Dynamic content generation for client proposals
- AI-assisted creative recommendations
- Tailoring offers using customer behaviour data
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data
- AI tools for campaign performance reporting
- Forecasting and optimising inventory utilisation
AI in Pitch Simulation and Training
- Utilising AI chatbots for objection handling practice
- Speech analysis and feedback tools
- Scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Data privacy considerations
- Transparency in AI-driven decision-making
- Industry compliance guidelines
Summary and Next Steps
Requirements
- Fundamental understanding of digital marketing principles
- Proficiency with OOH and DOOH advertising workflows
- Prior experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Programmatic advertising specialists
- Account managers within media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
