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Course Outline
Introduction to Qwen Chat for Research Workflows
- Positioning Qwen Chat within broader intelligence processes
- Comparing AI-assisted versus manually executed research tasks
- Ensuring reliability and mitigating analytical pitfalls
Prompt Engineering for Market Research
- Structuring prompts to extract relevant insights
- Managing tone and ensuring analytical precision
- Controlling the depth, scope, and specificity of outputs
Summarising Industry Reports and Documents
- Techniques for processing lengthy reports
- Extracting key trends, metrics, and actionable takeaways
- Creating concise summaries ready for executive review
Competitive Analysis with Qwen Chat
- Building comparison matrices through strategic prompting
- Highlighting strengths, weaknesses, and key differentiators
- Drafting competitor briefs suitable for leadership consumption
Generating Business Intelligence Outputs
- Creating SWOT analyses and strategic snapshots
- Drafting insights on opportunities and risks
- Developing reusable templates for BI tasks
Analyzing Market Data and Qualitative Inputs
- Extracting insights from qualitative sources
- Interpreting trends, customer sentiment, and market signals
- Synthesising fragmented information into coherent narratives
Workflow Integration and Best Practices
- Building repeatable, AI-assisted research workflows
- Applying quality control and verification techniques
- Ensuring alignment with internal research standards
Ethics, Limitations, and Governance
- Managing confidentiality and promoting responsible use
- Recognising model limitations in analytical contexts
- Applying human-in-the-loop validation
Summary and Next Steps
Requirements
- A solid grasp of market research fundamentals
- Experience using analytical or reporting software
- Familiarity with core business strategy concepts
Audience
- Business analysts
- Market research teams
- Staff in strategy, planning, and product management
14 Hours