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Course Outline

Introduction

HubSpot, Inbound Marketing, and Sales

  • Services and products utilised in HubSpot

What is CRM?

  • Current versus potential customers
  • Customer history

Becoming Familiar with HubSpot CRM

  • Connecting an inbox email with HubSpot CRM
  • Navigating the dashboard structure
  • Exploring the category section and options

Tools in HubSpot CRM

  • Exploring HubSpot sales tools
  • Exploring HubSpot marketing tools
  • Exploring HubSpot service tools
  • Exploring HubSpot calling tools

Structuring in HubSpot CRM

  • Developing a workflow
  • Customising a dashboard
  • Creating a list and report
  • Adding and managing documents
  • Creating and importing contacts

Optimising workflows in HubSpot CRM

  • Using workflow branching
  • Creating workflow charts

Summary and Conclusion

Requirements

  • A solid understanding of sales and marketing principles

Audience

  • Business Analysts
 7 Hours

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Provisional Upcoming Courses (Require 5+ participants)

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