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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Cross-industry applications
- Practical lab: configuring the Vertex AI environment
Image Generation with Imagen
- Crafting prompts for high-quality visual outputs
- Considerations for style, consistency, and branding
- Practical lab: generating product visuals
Video Creation with Veo
- Text-to-video production workflows
- Refining and editing generative video content
- Practical lab: producing short marketing clips
Speech and Audio with Chirp
- Text-to-speech and speech-to-text features
- Applications in voice cloning and accessibility
- Practical lab: creating branded audio elements
Music Generation with Lyria
- Compositional generation across various genres
- Incorporating music into marketing and media strategies
- Practical lab: creating background scores
Integrating Media Modalities
- Combining outputs across models (image + audio + video)
- Constructing multimodal workflows for narrative purposes
- Practical lab: producing a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical implications and brand safety
- Optimizing workflows for scalability and compliance
- Case studies on enterprise adoption
Conclusion and Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Working familiarity with media workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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