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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Cross-industry applications
  • Practical lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Crafting prompts for high-quality visual outputs
  • Considerations for style, consistency, and branding
  • Practical lab: generating product visuals

Video Creation with Veo

  • Text-to-video production workflows
  • Refining and editing generative video content
  • Practical lab: producing short marketing clips

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text features
  • Applications in voice cloning and accessibility
  • Practical lab: creating branded audio elements

Music Generation with Lyria

  • Compositional generation across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: creating background scores

Integrating Media Modalities

  • Combining outputs across models (image + audio + video)
  • Constructing multimodal workflows for narrative purposes
  • Practical lab: producing a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical implications and brand safety
  • Optimizing workflows for scalability and compliance
  • Case studies on enterprise adoption

Conclusion and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Fundamental knowledge of generative AI principles
  • Working familiarity with media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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Provisional Upcoming Courses (Require 5+ participants)

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