BCS Practitioner Certificate in Digital Product Management Training Course

Product Management Fundamentals

• Understanding the product manager's role
• Characteristics of digital products
• Key competencies and responsibilities

Product Vision and Strategy

• Crafting an actionable product vision
• Aligning with organisational goals strategically
• Defining outcomes and value propositions

Market and Customer Research

• Discovery tools and research methodologies
• Identifying customer needs and behaviours
• Validating hypotheses and gathering evidence

Product Roadmapping

• Creating structured and realistic roadmaps
• Prioritisation techniques and frameworks
• Communicating roadmap direction

Product Development and Delivery

• Working effectively with delivery teams
• Agile and iterative delivery considerations
• Defining, reviewing, and refining product requirements

Product Performance and Measurement

• Setting KPIs and performance metrics
• Analysing product data for insights
• Improving performance through informed decisions

Lifecycle Management and Evolution

• Managing products through each lifecycle stage
• Identifying opportunities for enhancement
• Supporting long-term product resilience

Stakeholder Collaboration

• Building alignment across functional teams
• Managing expectations and communication
• Facilitating informed product decisions

BCS Examination Preparation

• Exam format and guidance
• Study tips and recommended resources
• Practice question review

Summary and Next Steps