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Duration 40 hours
Course Outline
1. Product Thinking
- Identifying customer needs
- Market and competitor analysis
- Defining the market size associated with the customer problem or need
- User segmentation and persona definition
- Product vision, purpose, and strategy
- Value/effort-based prioritisation
- Value maps and desired outcomes
2. Product Creation
- User-centred design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Backlog management and writing user stories
- Early validation techniques (MVP, experiments)
- Defining product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (AI applied to products)
- Data-driven design
- Service design blueprint (service mapping)
- Backlog management and prioritisation (session with expert)
3. Product Delivery to Customers
- Release and roadmap management
- Go-to-market strategies
- Onboarding and measuring post-launch product experience
- Gathering feedback in production
- Coordination with marketing and sales
- Building the product funnel and monitoring dashboard
4. Value Capture
- Product metrics (NPS, DAU, retention, etc)
- Monetisation and pricing models
- Funnel analysis
- Customer value (LTV, CAC, ROI)
- Data-driven iteration
- Product lifecycle management
- Scalability and sustainability of the product
- Product P&L
- Business case
Summary and Next Steps
Requirements
- A solid understanding of banking operations
- Experience with digital product development
- Familiarity with fundamental AI concepts
Target Audience
- Product managers within the banking sector
- Digital transformation leaders
- Banking professionals engaged in AI-driven product design
Testimonials (1)
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