Brand Management Training in Australia

A strong digital presence is critical for business sustainability in today's interconnected landscape.

This live, instructor-led training is tailored for marketing professionals seeking to enhance their organisation's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The aggregate effect of multiple digital touchpoints shapes how target audiences perceive a company and determines whether they engage in business transactions.

Conducting an online brand audit is now standard practice for businesses aiming to evaluate and fortify their positioning within a specific market.

In addition to reviewing owned online assets, this audit examines how the brand is discussed on external channels not owned by the business, offering a clear evaluation of brand perception.

By the end of the online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with higher-level business objectives.

Although this course is classified under 'Brand Management', it intersects with numerous other organisational disciplines, from customer experience and online user journeys to insight generation and strategic marketing planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Investigate a business's online reputation and image.
• Identify and strengthen a brand's positioning within a given market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Perform an SEO audit.
• Learn updated SEO guidelines in the era of AI.
• Uncover valuable insights into how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to improve the efficiency of routine brand audits.